ASAP + NILSU

ASAP, the on-demand delivery brand for Waitr Holdings Inc., created a new NIL offer for all student-athletes at Louisiana State University (LSU) allowing NIL college athletes to profit from their name, image and likeness. This innovative offer spanned all collegiate sports at the university.

CLIENT
ASAP/Waitr, LSU

YEAR
2024

The Goal

Drive brand preference and use of ASAP/WAITR’s mobile delivery app. 

Solution

Phase 1: Strike endorsement with the notable college athlete Derek Stingley Jr. to deploy promo codes that allows him to earn money for each order initiated by his promotional efforts. 

Phase 2: Once established, expand this activation offer to other student athletes.

Phase 3: Launch in-stadium mobile ordering at the venues where these athletes play.

Activation

  • Allow LSU player who accepts the NIL deal to promote the newly rebranded delivery app on their social media accounts

  • The student-athlete will be compensated for orders created from their social media account

  • Create first-of-its-kind offer for all collegiate athletes at LSU

  • Secure team partnerships that include integrations with the ASAP Mobile Ordering

  • Large-scale advertisement within the stadium to announce ASAP’s presence

  • Place ASAP kiosks inside LSU stadium to streamline the order process for customers purchasing food and beverage through the ASAP app during game time

Partnered Brands

Gameday In-App Ads

The Results

ASAP.com, the on-demand delivery platform for Waitr Holdings Inc., made it easy to order food, alcohol, convenience, grocery, flowers, auto parts and more at your fingertips, delivered ASAP. The proprietary in-stadium mobile ordering technology now provided an enhanced fan experience at sports and entertainment venues, allowing fans to place orders from their favorite in-stadium concessions, directly from their seats.

With Derek Stingley Jr. as the lead, similar deals were struck with high profile athletes— such as Tre Morgan (LSU Baseball), Christian Harris (Alabama Football), (Garrett Wilson JETS), (GIANTS), Jose Alvarado (New Orleans Pelicans), etc.— before implementing in-stadium ordering.

ASAP In-Stadium Mobile Ordering piloted with LSU Baseball and grew to more than 10 Professional/Collegiate venues— LSU, Alabama, Jets, Giants, Saints, Biloxi Shuckers, Florida Panthers NHL.

Scott Woodward, LSU Athletic Director

“We are grateful for this opportunity extended to all of our student-athletes by ASAP in this new and evolving landscape.”