Passion. Experience. Follow Through.
Kevin Burke, CEO of Beyond Business LLC, is a results-driven business development and marketing executive who specializes in revenue generation. For more than fifteen years he has worked with athletes, sports properties, nonprofits and major brands on business development and multimedia marketing rights strategy.
From sales planning and support to overhauling corporate partnership programs to introducing digital assets that increase the value of a property's multimedia rights, Kevin has a proven track record of success with large and small clients alike.
Throughout his career, Kevin has developed corporate partnerships for NFL, NBA and NCAA sports properties and has worked with media entities such as CBS, NBC, ESPN and Comcast. At each property his success has come from an intense focus on understanding his client's needs to deliver a solid return on objective.
Some of Kevin's most recognizable clients include BMW, T-Mobile, ConAgra, GEICO, Samuel Adams, Regions Bank, Tony Chachere's, Raising Cane's, Academy Sports + Outdoors, TABASCO, Rouses Markets and the Louisiana Office of Tourism.
While revenue generation is the metric by which his success has been measured, Kevin strives to develop relationships that go beyond business.
What People Are Saying
“In my business dealings, I have not met many individuals with more passion for their client's success as Kevin. Long-term, deep and meaningful relationships are the cornerstone of Kevin's business dealings. He is relentless in his pursuit of finding customer solutions for the marketing of client's products. Kevin's customers would tell you that he is an integral part of their organization, and they consider him a loyal partner.”
— John Miller, Western Region Director for Coca-Cola Bottling Company UNITED, Inc.
“Kevin has, time and again, proven to be a true asset to the Tony Chachere's brand. He embraces the vision head on and bends over backward to ensure that that vision is realized. He is not only inventive and flexible, but his genuine enthusiasm is infecting. I have every confidence in his abilities, and I truly enjoy working in partnership with any organization he represents.”
— Celeste Chachere, Director of Marketing & PR at Tony Chachere's Creole Foods
“While we partner with a lot of companies, the ones I most enjoy working with are those that see the big picture - that see our partnership as a mutually beneficial relationship where if things are done correctly, we both win. Kevin operates with that mentality and it serves his partners well. His solutions were always based upon what was best for our company - not necessarily what meant the biggest dollars for him.”
— Erin Todd, Marketing & PR Director Evoshield
“Kevin is a high-energy individual with a keen understanding of sports marketing. He came to Stetson and in a very short time was able to help launch Stetson Sports Properties and help educate members of our university and local communities about the features and benefits of a well-executed sports marketing plan.”
— Jeffery Higgins, Assistant Athletic Director, External Operations – Stetson University
“Kevin was an incredible partner in leading ideation and building strategic plans for our Nissan College 100 Program. He not only spearheaded the partnership locally, but also drove results that benefited our Nissan dealers. Kevin's a big fan of the work my team does and we're a big fan of his.”
— Jeremy Tucker, Former VP of Marketing for NISSAN, Current CMO of Planet Fitness
“I've gotten to know Kevin over the past two years and our paths have crossed often in the sports sales and marketing industry. Kevin has always demonstrated a keen understanding of the business, great energy and a passion for finding the right pathway to a deal. He has a rare ability to mix corporate goals with an entrepreneurial spirit. Any organization that values "doers" would benefit to have Kevin on their team.”
