Catch & Cook

Beyond Business was challenged with inspiring out-of-state visitors to book fishing trips with Louisiana Charter Captains. After overhauling the brand and creating consistent messaging around the “Go Catchin’ with Louisiana’s Best Captains” tagline, it became clear that showcasing the Louisiana Charter Fishing experience would take more than 30 seconds. Thus, the Catch & Cook television series was born.

CLIENT
Louisiana Charter Boat Association, Mossy Oak

YEAR
2023-Present

The Goal

Drive bookings with Louisiana Charter Captains and use new media and engaging creative to attract key audiences while building opportunities for marketing partnerships and collaborations. Create an asset that can be monetized as a component of the overall LCBA corporate partnership program.

Solution

Create Catch & Cook TV Series to leverage the cultural and culinary clout of Louisiana cuisine combined with the best fishing experience in the country. Demonstrate the thrill of fishing, the joy of cooking, the camaraderie of camp in the Bayou State, and showcase how easy it is to book the experience for yourself.

Activation

Partner with Celebrity Chef Jay Ducote and feature a special guest and capture the cultural catching and cooking experience at fishing camps across the state of Louisiana.
Identify brands who are authentic to the charter fishing experience and help them leverage their association with this community to differentiate themselves.
Promote viewership of the show through paid promotion and strategic marketing partnerships with brands and CVBs.
Drive purchase intent and bookings through QR codes within the show that make it easy for viewers to book now.

Program Sponsors & Product Placement

The Results

With the help of Beyond Business, the Louisiana Charter Boat Association is currently in production for Season 3 of this Television Series that puts Louisiana Camp Culture on a national stage.

Thanks to Mossy Oak, ABITA, Community Coffee and Bayou Classic, cross-marketing and viewership of Season 2 have driven a substantial value for ALL involved. So much so that all sponsors have upped their investment for season 3 taking us from four (4) to six (6) episodes.

While these numbers represent exposure received throughout Q4 of 2024, the episodes will continue to stream via on-demand viewing through 2025.